The classic Strategy on Not-to-Fail is Sales (revenue generating), Recurring Sales (cashflow generating), and More Recurring Sales (correct market demand, i.e. more and more customers want your product).
We require every entrepreneur to be able to sell their own products. If you can’t sell Your Own Product, who can?
Crowdfunding has all key qualities for entrepreneurs to practice their Sales skills and build their Sales system in a “nuance” approach, compared to traditional Sales style. This is particularly true for introvert entrepreneurs.
Top 3 reasons:
- Writing content for a Crowdfunding campaign helps you structure your thoughts around your own Story and How to brand your product/business, and gain better understanding on Sales & Marketing with specific goal of $$.
- You could leverage Crowdfunding campaign to figure out the right market demand, test your product and raising funds $$ to launch it.
- Crowdfunding is a “soft” starting point for you to build a “community of backers” from strangers, going beyond your “friends, family and fools” circle. After the campaign ends, you can continue to raise funds, reach new audiences, and monitor market demands. The best approach is to convert new audiences into loyal customers and ambassadors who will be willing to support and promote your business to their circles in a longer run.
As per our research, 1 in 3 begin their small business with less than $5,000. Recent research has shown the most expensive small businesses and startups to launch are restaurants, medical offices, and manufacturing companies, needing more than $100,000 to get started. Meanwhile, startups in accounting, online retail, construction, and landscaping were most likely to get started with under $5,000 in startup costs.
In our Program, entrepreneurs can set the fundraising target of $$ as much as they want, but we require you to raise a minimum of $5,000.
So, our Strategy is not about how much $$ you could raise. Our Strategy is for you to be able to “create your own system“, by training your own Mind and building your Core Power that aligned with your business, which in turn will help you Not to Fail in a longer run.